“Knowing your audience's motivations and interests is like having a compass that guides your social media strategy…”

Let’s dive into the captivating world of understanding your target audience's motivations and interests. It's like having a secret key that unlocks the...

“I never regretted anything more than I regret this now…” 

Gather 'round because I've got an epic tale to share!

I hopped on a plane from good ol' Kentucky, USA, ready to embark on a team-building escapade like no other. And gosh, did it exceed all...

Commerce Lexington’s EMERGE Conference brings together Central Kentucky leaders for a full day filled with activities and exhibits with the goal of bringing together and impacting the community. The EMERGE conference featured guest speakers like Kiana Baker and Sharina Fox as they had their...

We're excited to share some highlights from the recent Graphika Manila conference attended by Savvy Gal Crishine from Savvychic Design. The conference, held last February 11-12, 2023, emphasized the importance of continuous learning, personal development, and collaboration in the creative...

As the end of the year approaches, it's natural to reflect on the past 12 months and all that has happened. This year has been filled with challenges and unexpected twists and turns, and it's likely that we've all made a few mistakes along the way. But it's also a time to celebrate the...

Women are some of the strongest and most important people in modern-day business. On May 19th, the owner of SavvyChic Design, Joanna, and I had the privilege of being exhibitors at the 22nd Women Leading Kentucky conference, and it was an absolutely wonderful experience! Our day was full of...

When we are starting our business, there will always be a stage wherein, we just get whoever is paying for our services. Someone calls, books, buys or we get a referral, is just like music to our ears and we kind of just want to grab them all! Well of course, we have invested so much of our time,...

April Beach is a business coach and owner of Sweetlife Company. She is a Business Scaling Strategist that works with entrepreneurs and small businesses looking to launch and grow their company for profit, purpose and impact, through her “Start to Scale System™”. Consulting,...

Knowing your target market and finding your dream clients usually takes a lot of your time, effort and of course, money! So when you have finally found them, make sure to give your best foot forward, and take care of them up to the maximum level that you really can!

Another thing is that,...

Do you ever find yourself cruising along in your business? Work is steady. Payments arrive on time. Communication is amazing. And then a dry spell hits.

As entrepreneurs, dry spells are part of the landscape.

Slow seasons can affect your business for a variety of reasons. Maybe you lost a...