What Voice Does Your Brand Resonate? May 07, 2023

Your brand message is like the boring sidekick of your business

Let's get real. Your brand message is like the boring sidekick of your business - always lurking in the background and never getting the attention it deserves. 

But here's the thing: your brand message is actually the superhero...

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Make or Break: Why Your First Impression Can Make or Break Your Brand's Success Apr 30, 2023

The Art of Content First Impressions

Think of your brand strategy content like meeting someone for the first time. When you meet someone, you want to make a good first impression, right? You want to show them that you're friendly, approachable, and someone worth getting to know. The same goes for...

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Your Business Brand Identity: The Real Reflection of You Apr 09, 2023

Have you ever looked at another company's website and thought: “Woah, they look nice, they’re probably trustworthy and creative and and and…..” and some other compliments that you can think of. 

You said all that just by looking at their website. Sure, you’re...

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Pantone Color of the Year 2023! Dec 13, 2022

Introducing The Pantone Color of the Year 2023

Color has the power to influence. Color can make a statement. That’s exactly the entire point of Pantone creating their Color of the Year. To reaffirm the statement that color influences, it expresses, and it elevates people, businesses, and...

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Very Peri - Pantone Color of the Year 2022 Dec 19, 2021

A New Pantone Color Whose Courageous Presence Encourages Personal Inventiveness And Creativity.

 

It’s finally here!

Every year, I always monitor the Pantone Color of the Year. So I am just so excited to share with you all this amazing release from the Pantone Institute. 

So for...

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6 Savvy Tips to Boost Creativity Nov 07, 2021

When we hear the word “Creative” or “Creativity”, we normally first think of artists, writers, designers, musicians and the like. But did you know that this very special skill is not limited to these people alone? 

Creativity is all about coming up and recognizing new...

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Pantone Color of the Year 2021 - Enduringly Optimistic Dec 28, 2020

The Pantone Color of the Year for 2021 is actually a combination of two colors, representing the complexity of the year we’re entering.

It’s a partnership that I think we can all relate to.

Leatrice Eiseman, Executive Director of the Pantone Color Institute, says,

“The union of...

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How to Craft Your Perfect Elevator Pitch Jul 04, 2020

Whether you’re meeting a friend for coffee, going to a local networking event, or hanging out online on social media, you need to be armed and ready with a killer elevator pitch!

 

What is an elevator pitch?

Well, it is not a sales pitch for your product or service. But it does sell ...

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5 Steps to Creating an Amazing Website Jun 06, 2020

What makes a successful website?

 

You have your brand in place. You’re focused on your goals for serving your customers. Now it’s time to take that brand and apply it to designing a website that rocks your customers’ world! You want it to not only attract attention. A...

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Designing a Logo That Makes Your Mark May 02, 2020

You’ve done the work to define your branding. But now you need an extraordinary logo! 

If designing your company logo has you feeling stuck, you’re in the right place! We’re going to talk about what exactly a logo is, why you need one, and how to choose the perfect design...

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