Your brand message is like the boring sidekick of your business

Let's get real. Your brand message is like the boring sidekick of your business - always lurking in the background and never getting the attention it deserves. 

But here's the thing: your brand message is actually the superhero...

The Art of Content First Impressions

Think of your brand strategy content like meeting someone for the first time. When you meet someone, you want to make a good first impression, right? You want to show them that you're friendly, approachable, and someone worth getting to know. The same goes for...

Have you ever looked at another company's website and thought: “Woah, they look nice, they’re probably trustworthy and creative and and and…..” and some other compliments that you can think of. 

You said all that just by looking at their website. Sure, you’re...

Introducing The Pantone Color of the Year 2023

Color has the power to influence. Color can make a statement. That’s exactly the entire point of Pantone creating their Color of the Year. To reaffirm the statement that color influences, it expresses, and it elevates people, businesses, and...

A New Pantone Color Whose Courageous Presence Encourages Personal Inventiveness And Creativity.

It’s finally here!

Every year, I always monitor the Pantone Color of the Year. So I am just so excited to share with you all this amazing release from the Pantone Institute. 

So for...

When we hear the word “Creative” or “Creativity”, we normally first think of artists, writers, designers, musicians and the like. But did you know that this very special skill is not limited to these people alone? 

Creativity is all about coming up and recognizing new...

The Pantone Color of the Year for 2021 is actually a combination of two colors, representing the complexity of the year we’re entering.

It’s a partnership that I think we can all relate to.

Leatrice Eiseman, Executive Director of the Pantone Color Institute, says,

“The union of...

Whether you’re meeting a friend for coffee, going to a local networking event, or hanging out online on social media, you need to be armed and ready with a killer elevator pitch!

What is an elevator pitch?

Well, it is not a sales pitch for your product or service. But it does sell ...

What makes a successful website?

You have your brand in place. You’re focused on your goals for serving your customers. Now it’s time to take that brand and apply it to designing a website that rocks your customers’ world! You want it to not only attract attention. A...

You’ve done the work to define your branding. But now you need an extraordinary logo! 

If designing your company logo has you feeling stuck, you’re in the right place! We’re going to talk about what exactly a logo is, why you need one, and how to choose the perfect design...