Introducing The Pantone Color of the Year 2023

Color has the power to influence. Color can make a statement. That’s exactly the entire point of Pantone creating their Color of the Year. To reaffirm the statement that color influences, it expresses, and it elevates people, businesses, and...

A New Pantone Color Whose Courageous Presence Encourages Personal Inventiveness And Creativity.

It’s finally here!

Every year, I always monitor the Pantone Color of the Year. So I am just so excited to share with you all this amazing release from the Pantone Institute. 

So for...

When we hear the word “Creative” or “Creativity”, we normally first think of artists, writers, designers, musicians and the like. But did you know that this very special skill is not limited to these people alone? 

Creativity is all about coming up and recognizing new...

The Pantone Color of the Year for 2021 is actually a combination of two colors, representing the complexity of the year we’re entering.

It’s a partnership that I think we can all relate to.

Leatrice Eiseman, Executive Director of the Pantone Color Institute, says,

“The union of...

Whether you’re meeting a friend for coffee, going to a local networking event, or hanging out online on social media, you need to be armed and ready with a killer elevator pitch!

What is an elevator pitch?

Well, it is not a sales pitch for your product or service. But it does sell ...

What makes a successful website?

You have your brand in place. You’re focused on your goals for serving your customers. Now it’s time to take that brand and apply it to designing a website that rocks your customers’ world! You want it to not only attract attention. A...

You’ve done the work to define your branding. But now you need an extraordinary logo! 

If designing your company logo has you feeling stuck, you’re in the right place! We’re going to talk about what exactly a logo is, why you need one, and how to choose the perfect design...

As a new business owner, how much thought have you given to building your brand?

Let’s assume for a moment that you’ve already dug deep and written out your vision for your business. You are deeply grounded in why you do what you do. And you’ve come up with a name that reflects...

Welcome to 2020!

Are you ready to take on the new year and dominate in your field? 

If you’re like most business owners, you’ve put your goals for the year down on paper and laid out the steps to grow your business. I absolutely think writing out goals is one of the most...

Branding vs Brand Identity – what’s the difference?

Gone are the days when small entrepreneurs would simply create logos for their businesses and then call it a day. Now more than ever, defining your brand has been recognized as a crucial step to business success. I know you’ve...