The Pantone Color of the Year for 2021 is actually a combination of two colors, representing the complexity of the year we’re entering.

It’s a partnership that I think we can all relate to.

Leatrice Eiseman, Executive Director of the Pantone Color Institute, says,

“The union of...

Being busy in business is not the same as being productive.

Can you relate? Do you feel like you’re doing all the right things, but you’re just spinning your wheels? Well, consider this...

Time management is critical to the productivity of your business.

Not doing more....

Do you ever find yourself cruising along in your business? Work is steady. Payments arrive on time. Communication is amazing. And then a dry spell hits.

As entrepreneurs, dry spells are part of the landscape.

Slow seasons can affect your business for a variety of reasons. Maybe you lost a...

Starting a business from home is not as easy as it sounds! 

Don’t get me wrong.

Working from home is an amazing opportunity to do something awesome on your own schedule. As an entrepreneur, you get to make an impact while not having to check in with a boss to take time off.

Do you want...

Do you have a plan for your email list?

Email marketing is the most effective way to nurture and convert leads into clients. You get to show up in the inboxes of people who have already expressed interest in what you have to offer. That’s why they signed up for your list in the first place!...

Choosing what domain name bests suits you and your business can be daunting. So in order to find the right one for you, you must first understand what a domain is. 

What is a domain? And what’s a domain name?

It is your address in the online world. It helps other people find you in the...

Are you busy growing your business, but feeling uncertain about where to put your focus? Do you have a content marketing strategy? Providing consistent, value-driven content might be the single greatest thing you can do to build an audience in today’s digital world!

Content marketing can be...

Whether you’re meeting a friend for coffee, going to a local networking event, or hanging out online on social media, you need to be armed and ready with a killer elevator pitch!

What is an elevator pitch?

Well, it is not a sales pitch for your product or service. But it does sell ...

What makes a successful website?

You have your brand in place. You’re focused on your goals for serving your customers. Now it’s time to take that brand and apply it to designing a website that rocks your customers’ world! You want it to not only attract attention. A...

You’ve done the work to define your branding. But now you need an extraordinary logo! 

If designing your company logo has you feeling stuck, you’re in the right place! We’re going to talk about what exactly a logo is, why you need one, and how to choose the perfect design...