Pantone Color of the Year 2023!Dec 13, 2022
Introducing The Pantone Color of the Year 2023
Color has the power to influence. Color can make a statement. That’s exactly the entire point of Pantone creating their Color of the Year. To reaffirm the statement that color influences, it expresses, and it elevates people, businesses, and society as a whole.
The announcement of the new Pantone Color of the Year is super exciting for influencers, creators, consumers, and entrepreneurs! A lot of brands would start designing their products with the Pantone Color of The Year.
Pantone Color of the Year is made to reflect the world. Pantone has done this by doing extensive research on color trends throughout the year in order to decide the next Color of the Year. Pantone takes a look at color trends in fashion, business, marketing, social media, and even politics surprisingly. Because their Color of the Year is meant to be a reflection of what the global mood is.
According to Pantone themselves,
“This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.”
The only thing that I can say about this is….Wow!!!
Since the Pantone Color Institute actually extensively researches on the color trends, and puts into account how this is translated to how the color reflects the global mood, I’d say that Viva Magenta is a perfect interpretation about how we love to empower and encourage.
Let’s take a look around, what do we always see? We see people empower and encourage people to express themselves fully to a society that accepts them. Businesses are doing the same. It’s what they use as a marketing style. It’s especially apparent when it comes to businesses that are offering services such as graphic design, website building,video editing, and anything that has to do with helping people. These businesses market themselves as being able to empower and encourage you to be yourself, with their help of course. And that’s exactly what Viva Magenta is, more specifically Viva Magenta PANTONE 18-1750 and if you are using Canva you can use HEX CODE BE3455. It is expressive of a new signal of strength, bravery, and fearlessness.
Incredibly fascinating, right? Pantone themselves has made it a highlight that color really does have such a significance to our everyday life. It isn’t just a color, it’s something that makes a statement. And it is absolutely beautiful.
What it Means for Businesses
You’ve read that businesses can actually benefit from Pantone’s Color of the Year. How exactly does that happen?
The Pantone Color of the Year is meant to be a forecast for what trending color would be for the year. Which means, you won’t be spending countless hours on marketing research because Pantone has already done it for you!
Although not every business or company would change their colors based on the Color of the Year, a good number of them will. But that may not be a good idea. A brand is a brand. Changing colors every year doesn’t necessarily give a business that sense of identity. BUT it absolutely can be used with marketing, product creation, and ads. A perfect example would be that graphic designers can use Viva Magenta to create templates or social media graphics.
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