How a Great Membership Website Design Gets You More ConversionsFeb 18, 2023
Membership websites are great, right? They bring a lot of value to the customer and to the business owner as well. Not to mention, that it’s a great way of earning a steady stream of revenue.
If there’s one thing that you should know, it’s that membership websites are a hundred times better with great design!
Let’s first dissect the benefits you can get from having a membership website!
Benefits of Having a Membership Website
- Getting a steady stream of income
It’s mostly because of how it all works. Membership subscribers would pay for a yearly or monthly fee for access to all the premium content/features you’re offering them. As long as they don’t cancel their subscription, your revenue would still be there every month, every year.
- Enhance work value
When you’re already getting a good and steady stream of income, you’ll be able to use it to make your work better and more valuable. In other words, you’ll be able to spend money on making your content shine. Really shine.
- You’ll have the opportunity to nurture loyalty and trust
The number one reason as to why they become a member in the first place is because they trust you and the content/services that you offer.
Once they’ve become a member, you would have every opportunity to nurture them. A great way of doing this is by engaging with them, and making them feel like they are a part of your community.
- You’re getting lots of marketing opportunities
When someone signs up for a membership, you’d be having access to their contact information such as their email addresses. This is a big opportunity for you to market your other services, products, and offers.
If done right, then you’ll be getting more income, and more loyal customers!
Why a Membership Website Design Matters
For those people that think their content is enough to attract, I’m sorry to say but what applies to books doesn’t apply to websites.
- Sales growth
A well-designed website forms a significant impression among your customers. If it’s not making them impressed, then they most likely won’t even think about availing for a membership to the premium content you’re offering.
More importantly though, is that having a good user experience is key to getting customers. If the website doesn’t feel smooth, if it’s not making navigation easy, then you won’t be getting as many engagements and conversions as you want.
- Having long-term customer relationships
A great web design and development makes your customers want to stay at your website for a long time. And if they stay long, they’ll definitely window shop to see more products and services that you can offer.
- Solidifies your identity
A great membership design is akin to a digital business card. When you’re leaving a lasting impression to the customers with your website, they’ll be sure to remember that.
If you need another reason why web design and development matters, it’s because your competitors are doing it.
You’re gonna want to make your website stand out apart from the competition. Nobody’s gonna want to browse your website if it still looks like it’s made from the early 2010’s. An overall low quality website, in terms of design and performance, won’t really perform well for you.
Overall, making your website look and feel good is an amazing way to make them stick around and engage more.
What if I don’t know how to design a membership website?
If you’re not an expert yourself, you can always hire one!
Your website is one of the best ways to advertise your business. And your website requires someone who knows and understands what makes a good membership website.
Lucky for you, SavvyChic Design has a specialty for design. Especially when it comes to designing a website that works for you!
If you’re interested in hiring someone to create a website that works for you, then download our Website and Brand Pricing Guide!
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